A comprehensive self-service analytics platform that empowers business users across the organization to explore data and create their own reports without requiring technical assistance.
Organization-wide initiative spanning sales, operations, finance, and HR departments with varying levels of data literacy.
Business users were dependent on IT and analytics teams for even simple data requests, creating bottlenecks and delays in getting needed information.
Designed a tiered self-service model with curated datasets, guided analytics experiences, and comprehensive training program to build organizational data literacy.
"I never thought I'd be able to analyze our sales data myself. Now I can answer my own questions in minutes instead of waiting weeks."
2-week request turnaround, IT dependency, frustrated users, shadow analytics
Self-service capability, 3-day insights, empowered users, governed analytics